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Cookie Policy

Last Updated January 26, 2024

At Along, we believe in being clear and open about how we collect and use data related to you. This Cookie Policy applies to any Along product, website, emails, or services that links to this policy or incorporates it by reference; it supplements our Privacy Policy and Website Privacy Notice. We use cookies and similar technologies, such as pixels or click-through URLs, in order to provide our services. This Cookie Policy explains the technologies that we use, why they are used, and your right to control their use.

What are third-party cookies and how does Gradient Learning use them?

We use a variety of cookies or tracking technologies to understand how visitors and users interact with our websites, emails, and other services.

Cookies. Cookies are small text files sent by your computer or device each time you visit along.org. They are stored in your browser and allow a website or a third party to recognize the browser on your device. Other technologies, including identifiers associated with your device, and other software, are used for similar purposes. 

“First-party cookies” are set by the website owner or service provider (in this case Gradient Learning).

“Third-party cookies” are a type of cookie placed by someone other than Gradient Learning. These cookies may be persistent and gather browsing activity across multiple websites and across multiple sessions (“persistent cookies”). They are stored until you delete them, or until they expire after the time period set in that third-party cookie. Other third-party cookies may be temporary cookies stored on your device while you visit our site that expire when you close your browser (“session cookies”). The table below lists the third-party cookies and pixels that we use.

Pixels. We also use pixels: a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixels are often used in combination with cookies, but turning off cookies may not stop pixels from detecting a website visit or if you opened a message.

Click-through URL. If you receive newsletters, updates, or other information from us, our emails may use a “click-through URL” linked to content on our sites. When you click one of these URLs, they pass through a separate web server before arriving at the destination page on our sites. We use this click-through data to help us understand how recipients respond to, or interact with, our emails. If you prefer not to be tracked in this way, please do not click text or graphic links in emails you receive from us.

What cookies and similar technologies does Gradient Learning use?

You have choices and control over the cookies that you allow onto your browser. For example, your browser may offer settings that allow you to choose whether browser cookies are set and to delete them. For more information about these controls, visit your browser “help” resources. Below are the types of cookies and pixels that we use for Along and on along.org:

TYPE OF COOKIE

PURPOSE

Strictly Necessary

Certain cookies are strictly necessary for the website to function and can’t be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site won’t work as a result.

Functional

These cookies are functional, but not strictly necessary; set by us (or by third parties whose services we have added to the site), they enable the website to provide enhanced functionality and personalization. You may disable some or all of that functionality if you do not allow these cookies.

Analytics

Analytics cookies collect information that allows us to understand how often you use our website, where you are accessing the website from, and the links and content on our website that you interact with. We use these cookies to support our website and to improve its operation.

Marketing and Social Media

We use certain cookies to inform our own marketing and digital content efforts, which help us tell people about the work we do. For example, if a Twitter or LinkedIn user visits a Gradient Learning website, Twitter or LinkedIn can then identify them as part of a group of Gradient Learning website visitors in order to serve them with marketing and digital content messages about Gradient Learning and our work. You can go to these websites via the links below to opt-out of these marketing and digital content messages. There are no third-party ads on any Gradient Learning websites, so we don’t use any cookies to serve third-party ads.


Since the number and names of cookies and pixels may change, this table may be updated from time to time and when we update it, we will note material changes in this notice. The expiration dates for our cookies below generally apply on a rolling basis or from the last time a user has interacted with a Gradient Learning website.

Last Updated January 9, 2023

Strictly Necessary

SOURCE

OPT-OUT

DESCRIPTION

First Party (Cloudflare)

N/A

Cloudflare helps protect the site from distributed denial of service attacks

First Party (One Trust)

N/A

Helps prevent cookies from being set when consent is not given

First Party

(Along)

 

N/A

Along uses cookies to allow the application to show the correct content for the currently authenticated user and to prevent student tracking

Zendesk

N/A

Used to provide customer support on help.along.org

Appcues

N/A

Used to augment the user experience to explain new features

 

Functional

SOURCE

OPT-OUT

DESCRIPTION

First Party (Along)

N/A

Retains closed state for pop-up windows so that users are not shown pop-ups on return visits if they have already closed out those windows

 

Analytics

Source

OPT-OUT

DESCRIPTION

AWS SES 

Check your email client

Used to understand how recipients interact with our emails

Mailchimp

Check your email client

Used to understand how recipients interact with our emails

First party (Datadog)

Opt-out on Datadog

Used for monitoring website performance and errors

First party (Segment)

Opt-out on Segment

Helps track visitor usage, events, target marketing, and can also measure application performance and stability

Google Analytics

Opt-out on Google

Used to distinguish unique users, throttle the request rate, and count unique page visits

Google Optimize

Opt-out on Google

Used to compare visitor usage and events across website content and design variations.

Crazy Egg

Opt-out on CrazyEgg

Used for website analytics, heatmaps, click-maps, and tracking how users interact with web pages

 

Marketing & Social Media (non-students)

Source

OPT-OUT

DESCRIPTION

Hubspot

 Opt-out on Hubspot

Used to inform our own marketing and digital content efforts, which help us tell people about the work we do.

Google

Opt-out on Google

Used to understand the effectiveness of Google ads to let educators know about Along

Youtube / Google

Opt-out on Google

Stores a user's preferences and other information

Facebook

Opt-out on Facebook

Used to understand the effectiveness of Facebook and Instagram ads to let educators know about Along

LinkedIn

Opt-out on LinkedIn

Used to understand the effectiveness of LinkedIn ads to let educators know about Along

See more details here.

How do I manage third-party cookies?

Your web browser may allow you to manage your cookie preferences, including to delete and disable Along cookies. You can take a look at the help section of your web browser or follow the links below to understand your options. If you choose to disable cookies, some features of our Website or Services may not operate as intended.

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